U on the World Wide Web.
A host of digital players have come together in a symphony of digital convergence to create a star out of the simple letter U. Some of the players are the Internet, domain names, apps, downloads and email. Each is a component of the 21st Century communications evolution, an evolution where brevity outperforms longevity, where abbreviations trump complete citations and where symbols and icons replace substance and identity.
This digital world pays a premium for a single letter vowel and consonant that can replace a word and a phrase.
IBM replaces International Business Machines. GE replaces General Electric. WWW replaces World Wide Web.
Pre millennial celebrities went for one word identities – Cher and Madonna. Since 2000 sports stars and celebrities have become AJ and JLO. The ultimate naming icon is a single letter of the 26 letter English alphabet. Not many can pull this off to join the exclusive One Letter Name Club.
U has accomplished the impossible. It is the prima facia letter of the One Letter Name Club. By name association of "You" with "U" you become a member of the One Letter Name Club. U replaces You.
Let's explore the most obvious example of U-for-You as it manifests itself in SMS text messaging among billions of cell phone users.
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